Welcome to the new world of computing. If your business isn’t currently experiencing some change in its use of digital tools, it will be soon. For those in the process, their customers will benefit from new methods of placing orders, completing transactions and connecting with your company. And while it’s important to keep up, technology evolution needs to coincide with a review and overhaul of the business processes behind their use. If managing the customer with new technology has changed yet managing the business has not it may be time for a process review.