The International Festivals & Events Association (IFEA) awarded the 2017 Temecula Valley Balloon & Wine Festival with six honors at the recent convention. The Festival won four Gold Pinnacle awards: Best New Souvenir – Growler, Best Souvenir Pin, Best Media Relations Campaign and Best Press Kit. Bronze awards were given to the KTLA broadcast and most effective news event/stunt.
IFEA recognized the most outstanding examples of quality and creativity in the festivals and events industry during the awards. International contenders included such diverse event organizations as the Singapore Garden Festival in Singapore; RedFilo Events, Abu Dhabi, UAE; Destination NSW, Sydney, Australia; Ludwig Van Beethoven Easter Festival, Krakow, Poland; Cuckoo Events, Dublin, Ireland; Rotterdam Festivals, Rotterdam, Netherlands; and the Ansan Street Arts Festival, Ansan, South Korea.
The Temecula Valley Balloon & Wine Festival competed against events like the Sausalito Arts Festival, Georgia’s International Cherry Festival, Drum Corp International, Des Moines Arts Festival, and Sausalito Art Festival. The Festival competes in the $500,000-$1.5 million category. Events with over a $1.5 million budget compete in their own category and include the Kentucky Derby Festival, Indianapolis 500 Festival, and the Pasadena Tournament of Roses. The Growler souvenir and souvenir Pin, were designed by the Temecula Valley Balloon & Wine Festival staff.
Melody’s Ad Works, Inc. of Wildomar, the Festival’s public relations firm, created the award- winning media relations campaign, press kit and developed the KTLA and Good Day L.A. Fox news broadcasts. This is the fifth straight year that the Festival has won best media relations and best press kit. Judging is based upon measured results which include advertising equivalent value of the campaign, percentage of the target audience captured in ticket sales, and return on investment for the event by increased revenue.
The Temecula Valley Balloon and Wine Festival has won 40 IFEA Awards since 2009 and competes against the world’s top festivals and events. Awards were handed out in 72 different categories in total including Event Program, Volunteer Programs, Overall Sponsorship Program, Environmental Program, Media Relations Campaign, and Festival and Event Management Degree Programs. For a complete list of winners and more information on IFEA, go to www.ifea.com.
The Temecula Valley Balloon & Wine Festival celebrates its 35th Anniversary June 1-3, 2018 at Lake Skinner in the heart of Temecula Valley Wine Country. Located just north of San Diego County, California, the Festival has a successful history of celebrating Southern California Wine Country’s finest assets of clear skies dotted by hot air balloons, mild temperatures, and rolling vineyards. For Festival information visit www.tvbwf.com or call (951) 676-6713.