Marketing to Millennials is a subject of discussion in circles today. Also known as the “Y Generation”these potential customers were born in the time period between the late 1980’s to early 2000’s and currently make up approximately 25% of the population. They also account for about 21% of consumer discretional spending Figuring out how to increase this market share calls for leveraging demographic information.
Ted Saul, Sr. Staff Writer
Ted Saul is a business coach that assists with Business Plans and Project Management. He holds a master certificate in project management and has earned his MBA from Regis University. Ted can be reached on LinkedIn, TedS787 on Twitter or emailing Ted@tsaul.com.
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Companies are constantly reviewing their product lines to keep customers coming back. Since excellent and quality driven customer service delivery is a key success factor businesses need to be examining these processes as well.
The ease of getting assistance before or after a sale will often drive the buying patterns for customers.
But another aspect often overlooked is simplicity. I ran into a “pricing conundrum”, during a recent visit to a favorite sandwich shop. Normally it’s a quick stop for my “usual” but unfortunately the chain changed their pricing options. Because of this new and improved advertised low price, to obtain the lunch with all the same […]
It’s December again and time to be thinking about buying gifts for those “tech-savvy” people in your life.
Cool tech ideas for the fashion-minded, the traveler, the dog, and the kids.
Don’t forget tat 3-D experience glasses are coming of age with new apps being developed for gaming, movie watching and other virtual experiences.
Looking for a new marketing strategy for your business? Start writing. Well placed articles, blogs and even books can give your business unique and inexpensive exposure.
By becoming more and more read, the audience will view you as an established subject matter expert. By earning their trust new customers and increased sales can be drawn to your business.
As I sat in a hotel restaurant enjoying breakfast on a recent trip, I noticed a few tables away two men talking business. One of them had a rather strong voice, an attribute very useful in leadership but in this case proving to be a potential security risk. Now, I don’t normally listen to other’s […]
In July, I posed the question whether or not it’s a good idea as a business owner to respond to online reviews. The article offered tips on handling feedback in order to turn around the potential damage of negative input.
However, the writers can take some steps to ensure that their comments are read and taken seriously. A well-written review about an experience will benefit both the business owner and potential customers. Here are some tips on how to present your concerns in a helpful manner.
Have you noticed an invasion of people wandering through your business staring into their smart phones with this glazed look in their eyes? It could be you are a Pokéstop or a Pokémon gym.
Does being a Pokéstop or a Pokémon gym help or hurt your business? And if it helps, can you become one? Find out more about this new technology, and its impact on your business.
In today’s world of social media, reviews and comments can make or break a business. The internet savvy consumer knows where to go to find an evaluation of a restaurant, retail store and even a professional such as doctors and specialists. “Know before you go” has never been more applicable than it is in this connected world.
Summer is getting close and it may be time to get on the road or catch a flight to start your vacation. There are some excellent smart phone apps “not to leave home without”. From airfare and lodging, to weather and emergencies..there’s an app for that.
Here are a few, but there are many more to choose from.