Ted Saul is a business coach that assists with Business Plans and Project Management. He holds a master certificate in project management and has earned his MBA from Regis University. Ted can be reached on LinkedIn, TedS787 on Twitter or emailing Ted@tsaul.com.
Once again, looking back at previous years can be helpful. Will seasonal help be required? If so, how will you go about recruiting the skilled labor needed. Thirdly, is your IT ready for the holiday season? During this busy season, system downtime can provide stress as well as loss of business. Make sure latest firmware […]
For example, it use to take a phone call to request a taxi. Today use your smart phone to connect with Uber or Lyft, and request a ride while paying up front with their app. And not too long ago you walked into a Starbucks, ordered coffee and patiently waited for it to be prepared. […]
For the startup, it might be not knowing how much revenue is needed each month to do business. Without this figure, it will be difficult to recognize when cash flow is becoming an issue and financial commitments will become a challenge to meet. Every business should watch for low profit margins hinting that pricing strategies […]
It’s been in the news: the WannaCry ransomware attack that held companies across the hostage, affecting more than 150 countries and 200,000 computers (so far). This is not the first cyberattack of this type and unfortunately will not be the last. There are measures, however, that can be taken to mitigate ransomware vulnerabilities and other malware attacks.
August 6th 1991 is an important date in Internet history. On this day, the first website was launched for public use. While the site no longer exists one can imagine how it might have looked. So how is your website? Does it compare favorably to the competitions? Does it look like it belongs in 2017 or 1991? The company website can easily be a “set and forget” task but technology is progressing with new tools and formats developed regularly and it won’t take long until your site looks out of date. Consider these website basics.
Is what is being sold clear? Products and services needs to be prominently displayed so customers know they have the right site while being drawn to find out more information. Pricing should be easily found as well.
Marketing to Millennials is a subject of discussion in circles today. Also known as the “Y Generation”these potential customers were born in the time period between the late 1980’s to early 2000’s and currently make up approximately 25% of the population. They also account for about 21% of consumer discretional spending Figuring out how to increase this market share calls for leveraging demographic information.
Companies are constantly reviewing their product lines to keep customers coming back. Since excellent and quality driven customer service delivery is a key success factor businesses need to be examining these processes as well.
The ease of getting assistance before or after a sale will often drive the buying patterns for customers.
But another aspect often overlooked is simplicity. I ran into a “pricing conundrum”, during a recent visit to a favorite sandwich shop. Normally it’s a quick stop for my “usual” but unfortunately the chain changed their pricing options. Because of this new and improved advertised low price, to obtain the lunch with all the same […]
It’s December again and time to be thinking about buying gifts for those “tech-savvy” people in your life.
Cool tech ideas for the fashion-minded, the traveler, the dog, and the kids.
Don’t forget tat 3-D experience glasses are coming of age with new apps being developed for gaming, movie watching and other virtual experiences.
Looking for a new marketing strategy for your business? Start writing. Well placed articles, blogs and even books can give your business unique and inexpensive exposure.
By becoming more and more read, the audience will view you as an established subject matter expert. By earning their trust new customers and increased sales can be drawn to your business.
