Tracey Papke

Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136.

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    Printing and the Environment

    The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products.  Many programs have been put into place to support this effort. Much of the paper we use today comes from sustainable forests or tree farms.  Trees are grown, harvested and replanted; similar to other crops, like wheat or […]

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    Empowered with Color

    With careful use, color can help your company logo and marketing pieces to create psychological responses or attitudes, set a particular mood, and target specific markets.  Well executed pieces can help increase your bottom line, by simply choosing the right color combinations. Here are some examples of colors and their meaning in Western culture, as […]

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    A New Perspective!

    To get a new perspective on your marketing message, ask yourself “are we currently telling the story that best represents where we are now?”  If you need updating, then focus on what message currently reflects your business’ ideals.  Sometimes it helps to gain perspective by talking with others, whether it is a fellow business member […]

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    Why Print?

    Print is far more than ink on paper.  It alights the senses, adds value and reinforces your corporate identity.  Great design and quality printing work together to engrain your marketing in your client’s memories.    Engage your clients by appealing to their senses and create a “marketing experience”.  A powerful design and bright colors will […]

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    Adding to the Season’s Good Tidings

    “When we give cheerfully and accept gratefully, everyone is blessed.” -Maya Angelou The Holiday Season is upon us and another year is coming to an end.  Now is a great time to show appreciation for the community that supports your business all year long.  Saying thank you to your clients, business partners and community is […]

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    Post-Summer Marketing Review

    After summer is a great time to update your marketing materials. Start with reviewing your current pieces.  What works, and more importantly, what doesn’t.  Here are some things to take into consideration: Clear and Concise:  The message in an effective marketing piece should be clear and concise.  By keeping it simple, it will be easier […]

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    Cash in on the Power of Print!

    The printed word has power, and when combined with visually pleasing graphic design, its power increases tremendously.   There are many reasons that printed materials make effective marketing tools.  Print is stimulating, accessible, trusted and persuasive.  Connecting to the power of print produces results. Print stimulates the senses.  People enjoy holding a printed piece.  Using different […]

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    Proof? Yes, Please!

    Time and again pieces get printed without a contact phone number or requesting your “presents” rather than your “presence” at an event.  Proof reading is essential to avoid these types of mishaps.  It is very easy to want to gloss over this portion of the printing process.  Here are some tips for a successful experience: […]

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