Marketing

  • Preparing Your Business for the Holiday Season

    Once again, looking back at previous years can be helpful. Will seasonal help be required? If so, how will you go about recruiting the skilled labor needed. Thirdly, is your IT ready for the holiday season? During this busy season, system downtime can provide stress as well as loss of business. Make sure latest firmware […]

    Read more

  • Printing and the Environment

    The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products.  Many programs have been put into place to support this effort. Much of the paper we use today comes from sustainable forests or tree farms.  Trees are grown, harvested and replanted; similar to other crops, like wheat or […]

    Read more

  • Reaching the Millennials by the Numbers

    Marketing to Millennials is a subject of discussion in circles today. Also known as the “Y Generation”these potential customers were born in the time period between the late 1980’s to early 2000’s and currently make up approximately 25% of the population. They also account for about 21% of consumer discretional spending Figuring out how to increase this market share calls for leveraging demographic information.

    Read more

  • Print Delivers Your Message

    Printing is highly effective in getting your message through.  In the digital world, emails can be blocked by spam filters or simply deleted without ever even being read.  According to the USPS Household Diary Study of 2009, 79% of households read or scan the mail they receive.  Printing literally puts your message right at their […]

    Read more

  • Empowered with Color

    With careful use, color can help your company logo and marketing pieces to create psychological responses or attitudes, set a particular mood, and target specific markets.  Well executed pieces can help increase your bottom line, by simply choosing the right color combinations. Here are some examples of colors and their meaning in Western culture, as […]

    Read more

  • Why Print?

    Print is far more than ink on paper.  It alights the senses, adds value and reinforces your corporate identity.  Great design and quality printing work together to engrain your marketing in your client’s memories.    Engage your clients by appealing to their senses and create a “marketing experience”.  A powerful design and bright colors will […]

    Read more

  • Build a Brand to Tell Your Story

    Brand Strategy and Message:   To start your brand is not just your logo, or name – it is the feeling it evokes that separates you from the competition. As you develop your brand (who you are) you need to include a brand strategy that will be your long term outline on developing and maintaining […]

    Read more

  • Adding to the Season’s Good Tidings

    “When we give cheerfully and accept gratefully, everyone is blessed.” -Maya Angelou The Holiday Season is upon us and another year is coming to an end.  Now is a great time to show appreciation for the community that supports your business all year long.  Saying thank you to your clients, business partners and community is […]

    Read more

  • Writing for Business

    Looking for a new marketing strategy for your business? Start writing. Well placed articles, blogs and even books can give your business unique and inexpensive exposure.

    By becoming more and more read, the audience will view you as an established subject matter expert. By earning their trust new customers and increased sales can be drawn to your business.

    Read more

  • Post-Summer Marketing Review

    After summer is a great time to update your marketing materials. Start with reviewing your current pieces.  What works, and more importantly, what doesn’t.  Here are some things to take into consideration: Clear and Concise:  The message in an effective marketing piece should be clear and concise.  By keeping it simple, it will be easier […]

    Read more

  • Cash in on the Power of Print!

    The printed word has power, and when combined with visually pleasing graphic design, its power increases tremendously.   There are many reasons that printed materials make effective marketing tools.  Print is stimulating, accessible, trusted and persuasive.  Connecting to the power of print produces results. Print stimulates the senses.  People enjoy holding a printed piece.  Using different […]

    Read more

  • Proof? Yes, Please!

    Time and again pieces get printed without a contact phone number or requesting your “presents” rather than your “presence” at an event.  Proof reading is essential to avoid these types of mishaps.  It is very easy to want to gloss over this portion of the printing process.  Here are some tips for a successful experience: […]

    Read more

  • Refresh Your Message!

    The New Year is a time for fresh beginnings and a great time to consider revamping your marketing materials. It’s time to refresh your marketing when you determine it’s time to update your message, take your business to the next level, and remind your clients (both current and potential) that you are available for them. […]

    Read more

  • Try the Un-Resolution Blueprint Now

    You made it through the holidays. Congratulations. You have had those special moments and now it’s back to work. Before you return and continue where you left off, ask yourself a few questions. Should you continue on the same path? Is it time for a new direction? Maybe, just maybe, it’s time to get back […]

    Read more

  • Tips for Effective Advertising

    Effective advertising is an important part of building a relationship with your clients.  It will pay off if you put the time and effort into a well thought out campaign.   Here are some things to take into consideration: Clear and Concise: The message in an effective marketing piece should be clear and concise.  By keeping […]

    Read more

  • Gift Guide – Save, Spend and Splurge

    Ready or not here it comes! The holidays are upon us and a gift guide seemed to be in order. Here are some of my favorite picks for gifts this year whether you are in the mood to save, spend or splurge. “Save” Gift Guide Babysit – send some friends or family members out for […]

    Read more

  • Showing Your Appreciation at the Holidays

    The Holiday Season is upon us and another year is coming to an end.  Now is a great time to show appreciation for the community that supports your business all year long.  Saying thank you to your clients, business partners and community is a powerful way to add to the Season’s good tidings.  Here are […]

    Read more

  • Is Your Message Getting Through?

    In today’s world of digital marketing, print advertising offers a tangible way to get your message through. When used in conjunction with your digital efforts, print advertising is effective, provides a high return on your investment and is the method that consumers actually prefer. Printing is highly effective in getting your message through. In the […]

    Read more

  • It’s All in The Design

    In the printing world, electronic files (yes, even PDF) are not created equal.  There are certain criteria that the files must meet in order to print properly.  Proper file submission will not only produce a quality project, but it will also save you time and money.  The goal is to “click” and print, so here […]

    Read more

  • The Importance of Proofing

    by Tracey Papke You’ve spent hours developing your flier for printing. Now it’s time to get it off your plate and over to the printer. What do they say? “Your proof is ready for your approval.” By this time you are done with this project and have moved on to the next one. The last […]

    Read more

  • A New Perspective!

    by Tracey Papke The New Year is a time for fresh beginnings and a great time to consider revamping your marketing materials. It’s time to get a fresh perspective on your marketing and determine when it’s time to update your message, take your business to the next level, and remind your clients (both current and […]

    Read more