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Proof? Yes, Please!

Time and again pieces get printed without a contact phone number or requesting your “presents” rather than your “presence” at an event.  Proof reading is essential to avoid these types of mishaps.  It is very easy to want to gloss over this portion of the printing process.  Here are some tips for a successful experience:

  1. Make time to proof: Business moves at lightning speed, but there are times to slow down and check the details. Proof reading is one of those times.  Taking 15 minutes to really look at your piece can make all of the difference.  If you are proofing a larger piece, then schedule a portion of your day to devote to the job.
  2. Proof from a printed copy: Even if your printer sends you a digital proof, you should always print it out. It is very easy to scroll past errors on the computer screen.  It, also, gives you a perspective on what your clients will receive.  You may discover that you want to add information or move things around when you can see things from their point of view.
  3. Whenever possible, see the original proof in person: This is particularly important when a piece is color critical or when choosing the stock.  Nothing is worse, for you and your printer, than when your printed piece does not live up to your expectations.  Remember, the goal of your piece is to remind your clients about you, and that happens when appealing to all of their senses.  You ensure that the color and the paper stock texture and weight are correct when you proof your project in person.
  4. Another set of eyes can help: Asking another person to take a look at your piece can offer a fresh perspective and even vet out errors for correction. It is amazing how many times you can look at a project, and then, just when you are ready to approve it for printing, someone else glances at it over your shoulder and notices a word is misspelled.   Often printers are focused on file preparation and color correction, rather than content, so ask them if they offer proof reading services.  Their trained eye can prove invaluable.

Proofreading is a very important part of the design/printing process. In the long run, it will save time, money and frustration. Partner with a local printer and reap the rewards!

Written by Tracey Papke

Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136.

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