The Temecula Valley Balloon & Wine Festival gained three first place Celebration Awards for the 2017 event at the California/Nevada Festivals and Events Association (CalFest) Convention January 25, 2018. The first-place awards were for “Best Digital Marketing Campaign,” Best Radio Campaign,” and “Best Press Kit.”
Celebration Awards are given each year to events for outstanding accomplishments in a variety of areas. Over 200 members belong to the organization including cities, chambers of commerce and fairs. Collectively the organization represents more than 4,000 events in California and Nevada. Temecula Valley Balloon & Wine Festival competes against large events like the Gilroy Garlic Festival and the Sausalito Art Festival.
Melody’s Ad Works, Inc. created the winning press kit, radio and digital marketing campaign. The firm has been promoting the Festival since 2001. The Festival’s press kit also earned a 2017 Gold Pinnacle Award from the International Festivals and Events Association (IFEA), and a Polaris Award from the Public Relations Society of America (PRSA). The Festival’s 2017 broadcast campaigns also won awards from IFEA and PRSA.
A year-long production, the 2018 Temecula Valley Balloon & Wine Festival will celebrate its 35th Anniversary, June 1-3 at Lake Skinner Recreation Area. Each year the event presents the finest assets of the Temecula Valley with premium wine tasting, hot air balloons in the mornings and evenings, and top entertainment on two stages. For more information visit www.tvbwf.com.
Photo: Peggy Evans, executive director of TVBWF, Melody Brunsting, Darlene Lyons CalFest Board Member.