The Temecula Valley Balloon and Wine Festival earned five first place Celebration Awards for the 2013 event at the California/Nevada Festivals and Event Association (CalFest) Convention in Anaheim, January 9, 2014. The first place awards were for “Best Television Commercial,” “Best Marketing Campaign,” “Best Press Kit,” “Best Logo,”(30th Anniversary) and ” Best T-shirt.”
Celebration Awards are given each year to events for outstanding accomplishments in a variety of areas. Over 200 members belong to the organization including cities, chambers of commerce and fairs. Collectively the organization represents more than 5,000 events in California and Nevada. Temecula Valley Balloon and Wine Festival competes against events like Gilroy Garlic Festival and the Sausalito Art Festival.
The winning television commercial was produced by Endeavor Production Group of Murrieta. The 30th Anniversary logo, created strictly for the 2013 event year was a collaborative effort between Festival staff The Conveyor Group and Melody’s Ad Works, Inc. The Festival’s marketing campaign and press kit were created by Melody’s Ad Works, Inc., the public relations agency hired for the Festival. The marketing campaign included broadcast, print, internet and social media, in an integrated campaign that generated interactivity with Festival fans, sponsors and media, and resulted in an increase of online ticket sales and an overall increase in attendance. In September the Festival’s media relations campaign and press kit earned a Gold Pinnacle Award from the International Festivals & Events Association (IFEA) and the marketing campaign earned a Silver against other world events.
Festival representatives also provided seminars and presentations at the Calfest Convention. A year-long production, the 2014 Temecula Valley Balloon & Wine Festival is May 30, May 31, and June 1 at Lake Skinner.
Campsites for the Temecula Valley Balloon and Wine Festival go on sale 8 a.m., March 4, 2014. Headliners for the Festival include Justin Moore on Friday and 3 Doors Down on Saturday of the Festival.
For more information, visit www.tvbwf.com or call (951) 676-6713.