The 2015 Temecula Valley Balloon & Wine Festival was honored by the International Festivals & Events Association (IFEA) with three awards during the IFEA 60th Annual Convention & Expo on September 22nd. Gold Pinnacle awards, (top honors) went to the 2015 Festival media relations campaign and the 2015 media kit. The Festival’s Sunday Country Funday won a best new event Bronze Pinnacle.
Sunday Country Funday was a departure from the Freestyle Motocross Show that the Festival Association produced on Sundays. Headliner Chris Young took the stage with special guest Cam for the 2015 event. The Festival broke Sunday attendance records, increasing gate ticket sales by 36% and hotel occupancy Sunday night by 21.3%. The Festival competed against Indiana’s Music for All, and South Korea’s Ansan Street Art Festival, who took the Gold and Silver respectively.
Melody’s Ad Works, Inc. of Wildomar, the Festival’s public relations firm, created the award-winning press kit, and media relations campaign. This is the third year straight that the Festival has won best media relations and best press kit. Judging is based upon measured results which include number of impressions and added value of the campaign, percentage of the target audience captured in ticket sales, and return on investment for the event by increased revenue. The media relations campaign beat out Colorado’s Cherry Creek Arts Festival and Texas’ Border Fest Association. Melody’s Ad Works, Inc. has created the program all three years.
The Temecula Valley Balloon and Wine Festival has won 30 IFEA Awards since 2009 and competes against the world’s top festivals and events. Awards were handed out in 69 different categories in total including Best TV Promotion, Event Program, Commemorative Poster, Overall Sponsorship Program, Environmental Program, Media Relations Campaign, and Festival and Event Management Degree Programs. For a complete list of winners and more information on the IFEA, go to www.ifea.com.
The Temecula Valley Balloon & Wine Festival returns to Lake Skinner Recreation area, in the heart of Temecula Valley Wine Country on May 20-22, 2016. Located just north of San Diego County, California, the Festival has a successful history of celebrating Southern California Wine Country’s finest assets of clear skies dotted by hot air balloons, mild temperatures, and rolling vineyards. For Festival information visit www.tvbwf.com or call (951) 676-6713.