The Temecula Valley Balloon & Wine Festival earned three first place Celebration Awards for the 2015 event at the California/Nevada Festivals and Events Association (CalFest) Convention in Burbank, February 17-19. The first place awards were for “Best New Event – Sunday Country Funday,” “Best Digital Marketing Campaign,” and “Best Press Kit.”
Celebration Awards are given each year to events for outstanding accomplishments in a variety of areas. Over 200 members belong to the organization including cities, chambers of commerce and fairs. Collectively the organization represents more than 4,000 events in California and Nevada. Temecula Valley Balloon & Wine Festival competes against events like the Gilroy Garlic Festival and the Sausalito Art Festival.
Sunday Country Funday was awarded for the Sunday Country concert featuring Chris Young and Cam. The Festival broke Sunday attendance records, increasing gate ticket sales by 36% and hotel occupancy Sunday night by 21.3%. The event within and event award, also took home a bronze Pinnacle award from the International Festivals and Events Association (IFEA).
Melody’s Ad Works, Inc. created the winning press kit and digital marketing campaign. Established in 1989, the firm has been promoting the Festival since 2001. The Festival’s press kit also earned a 2015 Gold Pinnacle Award from the IFEA, and a Polaris Award from the Public Relations Society of America.
A year-long production, the 2016 Temecula Valley Balloon & Wine Festival is May 20-22 at Lake Skinner. For more information visit www.tvbwf.com.