Launched in May 2015, the revolutionary concept that is Craveyon CloudWines broke the traditional winery model and raced onto the wine scene, bringing a fresh take on wine club membership.
With a hip technological stance and frequent events giving members the opportunity to blind taste wine samples and then vote on which should be bottled next, Craveyon brings members into a selection process that was once the realm of the winemaker.
President Casi Mayo puts it this way: “With consumers moving away from traditional wine memberships, giving our members a voice in what is bottled inspires a sense of pride and community.”
Craveyon is more than an interesting concept: at the recent New World International Wine Competition, two wines took away Double Gold medals with the popular Counoise also winning Best in Class and Best of Varietal awards.
CEO Randall Farrar sees this as a natural progression. “It’s not surprising because our wines are chosen by consumers and wine judges are also consumers.”
Their first anniversary celebration and ribbon cutting ceremonies by Temecula and Murrieta Chambers of Commerce will be held on Thursday May 19th at Craveyon’s warehouse located at 27884 Del Rio Rd in Temecula. With live music and food catered by Mad Mike’s American Gourmet Restaurant from 4pm to 7:30pm, admission is free and open to everyone 21 years and older.