The 2016 Temecula Valley Balloon & Wine Festival struck solid gold once again at the International Festivals & Events Association (IFEA) during the IFEA Annual Convention & Expo on September 26th. Coming home with four awards – three Gold Pinnacles (top honors) and one silver, the 2016 Festival proved once again that this event is BIG on promotion and utilizing technology to communicate with their fans.
Melody’s Ad Works, Inc. of Wildomar, the Festival’s public relations firm, created the award-winning media relations campaign, digital marketing campaign, and press kit. This is the fourth straight year that the Festival has won best media relations and best press kit. Judging is based upon measured results which include advertising equivalent value of the campaign, percentage of the target audience captured in ticket sales, and return on investment for the event by increased revenue. Melody’s Ad Works, Inc. has created the program all four years.
The Temecula Valley Balloon and Wine Festival has won 34 IFEA Awards since 2009 and competes against the world’s top festivals and events. Awards were handed out in 69 different categories in total including Best TV Promotion, Event Program, Commemorative Poster, Overall Sponsorship Program, Environmental Program, Media Relations Campaign, and Festival and Event Management Degree Programs. For a complete list of winners and more information on IFEA, go to www.ifea.com.
The Temecula Valley Balloon & Wine Festival returns to Lake Skinner Recreation area, in the heart of Temecula Valley Wine Country on June 2-4, 2017. Located just north of San Diego County, California, the Festival has a successful history of celebrating Southern California Wine Country’s finest assets of clear skies dotted by hot air balloons, mild temperatures, and rolling vineyards.
For Festival information visit www.tvbwf.com or call (951) 676-6713.
