Kimberly Davidson is the Economic Development Director & Public Information Officer for the City of Wildomar where she is responsible for bringing business into Wildomar, helping business thrive in Wildomar and information distribution to the public. Prior to Wildomar, Kimberly also held the same responsibilities for both the Cities of Corona and Murrieta. Among many notable awards for promoting business in the Temecula Valley, Kimberly is most proud of receiving the “Woman of the Year” Award from then-Assemblywoman Melissa Melendez in 2016 and being named “Citizen of the Year” in 2014 by the Murrieta Chamber of Commerce. Murrieta has been Kimberly’s home for the past 20 years and she lives in Downtown Murrieta with her two young daughters and their rescued dogs and cats.
When was the last time you “shopped” your own business? Do you really understand your entire process from your customers’ perspective? As a consumer, I am struck by this often. Most recently while staying at a hotel, there were beautiful cobblestone pavers from the parking garage to the hotel’s entrance – beautiful and annoying as […]
Over the years, I have been often asked by small business owners whether joining the local Chamber of Commerce is “worth” it and can help their business. Without hesitation, my answer is always YES! When I began my home-based marketing firm in 2006 (do you recall MBD Marketing, Inc.?), one of the first things I […]
Small businesses are the backbone of our economy. They drive growth, foster innovation, and create jobs. While large corporations often dominate the spotlight, it’s the millions of small businesses that collectively make an enormous impact. According to the Small Business Administration (SBA), small businesses account for 99.9% of all businesses in the United States and […]
December is historically light on networking events because people tend to be otherwise focused on shopping for gifts (please shop local!), family gatherings and holiday festivities. However, it is a great time to gather your ideas and goals together for the next year so that you can hit January with your foot on the gas. […]
Over the years, I have often come across a business owner who knows how to do their “thing” well, but does not necessarily know how to perform the daily tasks of running a business. If this sounds like you, you are not alone! Running a successful business requires balancing numerous responsibilities, from financial management and […]
Advertising is a powerful tool, but only when approached with strategy, precision and consistency. To maximize the impact of your efforts and resources, it is essential to understand the key components of advertising. Who are you trying to attract? One of the most significant errors in advertising is not having a well-defined target audience. Without […]
Have you ever shopped in a retail plaza and were excited about the types of businesses that enhanced your experience there? Conversely, perhaps you have found yourself in a plaza wishing a certain business was there or wondering why and how the current tenants came to exist together…. A diverse and well-thought-out tenant mix transforms […]
Time management is a critical skill for the small business owner. With countless tasks competing for your attention, efficiently managing time can mean the difference between success and failure – or burnout. Here are some essential tips to help small business owners optimize their time and boost productivity: Prioritize. Effective time management begins with prioritization. […]
Marketing is a cornerstone for any small business aiming to thrive in today’s competitive landscape. It is the bridge between a company and its target audience, enabling businesses to communicate their value proposition effectively and drive customer engagement. There are several key reasons why marketing is crucial for small businesses: Visibility and Brand Awareness: Marketing […]
In today’s competitive online world, providing an exceptional customer experience is necessary for local businesses looking to thrive. Customer expectations are higher than ever, and companies must prioritize the customer to drive growth and loyalty. Customer experience encompasses every interaction a customer has with a company, from the first point of contact to post-purchase support. […]
