Over the years, I have often come across a business owner who knows how to do their “thing” well, but does not necessarily know how to perform the daily tasks of running a business. If this sounds like you, you are not alone! Running a successful business requires balancing numerous responsibilities, from financial management and […]
Kimberly Davidson
Kimberly Davidson is the Economic Development Director & Public Information Officer for the City of Wildomar where she is responsible for bringing business into Wildomar, helping business thrive in Wildomar and information distribution to the public. Prior to Wildomar, Kimberly also held the same responsibilities for both the Cities of Corona and Murrieta. Among many notable awards for promoting business in the Temecula Valley, Kimberly is most proud of receiving the “Woman of the Year” Award from then-Assemblywoman Melissa Melendez in 2016 and being named “Citizen of the Year” in 2014 by the Murrieta Chamber of Commerce. Murrieta has been Kimberly’s home for the past 20 years and she lives in Downtown Murrieta with her two young daughters and their rescued dogs and cats.
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Advertising is a powerful tool, but only when approached with strategy, precision and consistency. To maximize the impact of your efforts and resources, it is essential to understand the key components of advertising. Who are you trying to attract? One of the most significant errors in advertising is not having a well-defined target audience. Without […]
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Have you ever shopped in a retail plaza and were excited about the types of businesses that enhanced your experience there? Conversely, perhaps you have found yourself in a plaza wishing a certain business was there or wondering why and how the current tenants came to exist together…. A diverse and well-thought-out tenant mix transforms […]
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Time management is a critical skill for the small business owner. With countless tasks competing for your attention, efficiently managing time can mean the difference between success and failure – or burnout. Here are some essential tips to help small business owners optimize their time and boost productivity: Prioritize. Effective time management begins with prioritization. […]
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Marketing is a cornerstone for any small business aiming to thrive in today’s competitive landscape. It is the bridge between a company and its target audience, enabling businesses to communicate their value proposition effectively and drive customer engagement. There are several key reasons why marketing is crucial for small businesses: Visibility and Brand Awareness: Marketing […]
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In today’s competitive online world, providing an exceptional customer experience is necessary for local businesses looking to thrive. Customer expectations are higher than ever, and companies must prioritize the customer to drive growth and loyalty. Customer experience encompasses every interaction a customer has with a company, from the first point of contact to post-purchase support. […]
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April is Innovation Month in Riverside County, so let’s talk about how you can innovate and motivate your business! If there was one thing we learned about business from the Great Shutdown of 2020, it was that the businesses that innovated and pivoted were usually the same ones that not only survived but thrived. Innovation […]
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Choosing the right location for your business is a crucial decision that can significantly impact your success. The location you choose will affect your visibility, accessibility to customers, operating costs, and overall profitability. To ensure you make the best choice, consider the following factors when selecting a location for your business. For example, you will […]
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Starting and running a business can be a scary, but fulfilling, adventure! Many business owners feel alone in their challenge to operate and expand their business, but you don’t have to! We have many business resources in this valley just waiting for you! Your City’s Economic Development Department – Cities, especially in our beautiful valley, […]
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Happy New Year! It is important for business owners to focus on preparing for the challenges and opportunities that this new year may bring. Strategic planning and preparation can position your business for success in an ever-changing market. Analyze. When was the last time you and your team conducted a SWOT Analysis on your business? […]