Print ready art. We’ve all heard the term, but what does that actually mean? In the printing world, electronic files (yes, even PDF) are not created equal. There are certain criteria that the files must meet in order to print properly. Proper file submission will not only produce a quality project, but it will also […]
Tracey Papke
Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136.
- Posts: 43
- Website: http://www.potamuspress.com
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Effective advertising is an important part of building a relationship with your clients. When utilized properly it will not only reach your intended client, but maximize your advertising dollars. It will pay off if you put the time and effort into a well thought out campaign. Here are some things to take into consideration: […]
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The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products. Many programs have been put into place to support this effort. Much of the paper we use today comes from sustainable forests or tree farms. Trees are grown, harvested and replanted; similar to other crops, like wheat or […]
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Printing is highly effective in getting your message through. In the digital world, emails can be blocked by spam filters or simply deleted without ever even being read. According to the USPS Household Diary Study of 2009, 79% of households read or scan the mail they receive. Printing literally puts your message right at their […]
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With careful use, color can help your company logo and marketing pieces to create psychological responses or attitudes, set a particular mood, and target specific markets. Well executed pieces can help increase your bottom line, by simply choosing the right color combinations. Here are some examples of colors and their meaning in Western culture, as […]
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To get a new perspective on your marketing message, ask yourself “are we currently telling the story that best represents where we are now?” If you need updating, then focus on what message currently reflects your business’ ideals. Sometimes it helps to gain perspective by talking with others, whether it is a fellow business member […]
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Print is far more than ink on paper. It alights the senses, adds value and reinforces your corporate identity. Great design and quality printing work together to engrain your marketing in your client’s memories. Engage your clients by appealing to their senses and create a “marketing experience”. A powerful design and bright colors will […]
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“When we give cheerfully and accept gratefully, everyone is blessed.” -Maya Angelou The Holiday Season is upon us and another year is coming to an end. Now is a great time to show appreciation for the community that supports your business all year long. Saying thank you to your clients, business partners and community is […]
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After summer is a great time to update your marketing materials. Start with reviewing your current pieces. What works, and more importantly, what doesn’t. Here are some things to take into consideration: Clear and Concise: The message in an effective marketing piece should be clear and concise. By keeping it simple, it will be easier […]
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The printed word has power, and when combined with visually pleasing graphic design, its power increases tremendously. There are many reasons that printed materials make effective marketing tools. Print is stimulating, accessible, trusted and persuasive. Connecting to the power of print produces results. Print stimulates the senses. People enjoy holding a printed piece. Using different […]
