Time and again pieces get printed without a contact phone number or requesting your “presents” rather than your “presence” at an event. Proof reading is essential to avoid these types of mishaps. It is very easy to want to gloss over this portion of the printing process. Here are some tips for a successful experience: […]
Tracey Papke
Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136.
- Posts: 43
- Website: http://www.potamuspress.com
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The New Year is a time for fresh beginnings and a great time to consider revamping your marketing materials. It’s time to refresh your marketing when you determine it’s time to update your message, take your business to the next level, and remind your clients (both current and potential) that you are available for them. […]
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Effective advertising is an important part of building a relationship with your clients. It will pay off if you put the time and effort into a well thought out campaign. Here are some things to take into consideration: Clear and Concise: The message in an effective marketing piece should be clear and concise. By keeping […]
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The Holiday Season is upon us and another year is coming to an end. Now is a great time to show appreciation for the community that supports your business all year long. Saying thank you to your clients, business partners and community is a powerful way to add to the Season’s good tidings. Here are […]
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The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products. Many programs have been put into place to support this effort. Much of the paper we use today comes from sustainable forests or tree farms. Trees are grown, harvested and replanted; similar to other crops, like wheat or […]
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In this fast paced digital world, it’s easy to overlook the impact of printed pieces, and the business card can pack the mightiest punch! Business cards are cost effective, perfectly portable, and with a little creativity, an effective reminder for the people you do business with. What type of card are you going to leave […]
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In today’s world of digital marketing, print advertising offers a tangible way to get your message through. When used in conjunction with your digital efforts, print advertising is effective, provides a high return on your investment and is the method that consumers actually prefer. Printing is highly effective in getting your message through. In the […]
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In the printing world, electronic files (yes, even PDF) are not created equal. There are certain criteria that the files must meet in order to print properly. Proper file submission will not only produce a quality project, but it will also save you time and money. The goal is to “click” and print, so here […]
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by Tracey Papke The printed word has power, and when accompanied with creative images, its power increases tremendously. There are many reasons that printed materials are an effective marketing tool. Print is stimulating, accessible, trusted and persuasive. Connecting to the power of print produces results.
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by Tracey Papke You’ve spent hours developing your flier for printing. Now it’s time to get it off your plate and over to the printer. What do they say? “Your proof is ready for your approval.” By this time you are done with this project and have moved on to the next one. The last […]
