By Tracey Papke Distinguish your marketing with color! With careful use, color can help your company logo and marketing pieces to create psychological responses or attitudes, set a particular mood, and target specific markets. Well executed pieces can help increase your bottom line, by simply choosing the right color combinations.
Tracey Papke
Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136.
- Posts: 43
- Website: http://www.potamuspress.com
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by Tracey Papke The New Year is a time for fresh beginnings and a great time to consider revamping your marketing materials. It’s time to get a fresh perspective on your marketing and determine when it’s time to update your message, take your business to the next level, and remind your clients (both current and […]
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by Tracey Papke “When we give cheerfully and accept gratefully, everyone is blessed.”-Maya Angelou
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by Tracey Papke As in many industries, printing has developed a whole language of their own. And that is great when one printer is speaking to another. The problem arises when you would like to have your brochure printed for your business and you are asked to “pull the bleeds and place the crop marks”. […]
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by Tracey Papke It’s that time of year again! It’s time for yearend reviews, budget meetings and goal setting for next year. It’s also a great time to update your marketing materials. Start with reviewing your current pieces. What works, and more importantly, what doesn’t. Here are some things to take into consideration:
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In this fast paced digital world, it’s easy to overlook the impact of printed pieces, and the business card can pack the mightiest punch! Business cards are cost effective, perfectly portable, and with a little creativity, an effective reminder for the people you do business with. What type of card are you going to leave […]
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By Tracey Papke Effective advertising is an important part of building a relationship with your clients. It will pay off if you put the time and effort into a well thought out campaign. Here are some things to take into consideration:
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You’ve spent hours developing your flier for printing. Now it’s time to get it off your plate and over to the printer. What do they say? “Your proof is ready for your approval.” By this time you are done with this project and have moved on to the next one. The last thing you are […]
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The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products. Many programs have been put into place to support this effort. Much of the paper we use today comes from sustainable forests or tree farms. Trees are grown, harvested and replanted; similar to other crops, like wheat or […]
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You have your artwork ready to go, now it’s time to decide the best method for printing. Believe it or not there are many different processes to put ink (or toner) on paper. There are two main processes that many local print shops utilize: offset and digital. Each process has pros and cons, and understanding […]