With careful use, color can help your company logo and marketing pieces to create psychological responses or attitudes, set a particular mood, and target specific markets. Well executed pieces can help increase your bottom line, by simply choosing the right color combinations. Here are some examples of colors and their meaning in Western culture, as […]
Tracey Papke
Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136.
- Posts: 43
- Website: http://www.potamuspress.com
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The printed word has power, and when accompanied with creative images, its power increases tremendously. There are many reasons that printed materials are an effective marketing tool. Print is stimulating, accessible, trusted and persuasive. Connecting to the power of print produces results.
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In today’s world of digital marketing, print advertising offers a tangible way to get your message through. When used in conjunction with your digital efforts, print advertising is effective, provides a high return on your investment and is the method that consumers actually prefer.
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The New Year is a time for fresh beginnings and a great time to consider revamping your marketing materials. It’s time to refresh your marketing when you determine it’s time to update your message, take your business to the next level, and remind your clients (both current and potential) that you are available for them.
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The Holiday Season is upon us and another year is coming to an end. Now is a great time to show appreciation for the community that supports your business all year long. Saying thank you to your clients, business partners and community is a powerful way to add to the Season’s good tidings. Here are […]
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It’s that time of year again! It’s time for yearend reviews, budget meetings and goal setting for next year. It’s also a great time to update your marketing materials. Start with reviewing your current pieces. What works, and more importantly, what doesn’t. Here are some things to take into consideration:
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In the printing world, electronic files (yes, even PDF) are not created equal. There are certain criteria that the files must meet in order to print properly. Proper file submission will not only produce a quality project, but it will also save you time and money. The goal is to “click” and print, so here […]
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In this fast paced digital world, it’s easy to overlook the impact of printed pieces, and the business card can pack the mightiest punch! Business cards are cost effective, perfectly portable, and with a little creativity, an effective reminder for the people you do business with. What type of card are you going to leave […]
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The printed word has power, and when accompanied with creative images, its power increases tremendously. There are many reasons that printed materials are an effective marketing tool. Print is stimulating, accessible, trusted and persuasive. Connecting to the power of print produces results.
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Being an environmentalist and a printer may seem, at a glance, contradictory. After some research, it can be argued that the opposite is actually true. The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products.
