Stop Trying to Be Everywhere: Be Unforgettable Somewhere
More marketing isn’t always the answer. Sometimes the answer is doing fewer things—better, longer, and more consistently. Business owners are
Marketing
AI Search Visibility: AI Counts Signals, Not Credentials
Last month I ran an AI search visibility check on my own business. I asked Perplexity, an AI search engine,
Ideal Client Profile: Talk to Everyone, Sell to No One
Not everybody is the right person to work with you. That sentence is where an ideal client profile starts. At
Who Is Your Starving Client—and Are You Showing Up When They’re Hungry?
You can have the best product and the sharpest marketing—but if you’re showing it to the wrong people, you’re wasting
Memorable Marketing Series
Part 4: How to Create Marketing That People Keep for Years If you want your promotional marketing to last, it
15 Years of Connection, Community, and Growth
In August, Coworking Connection will celebrate its 15th anniversary. While anniversaries naturally invite reflection, I find myself thinking less about
YouTube Search Optimization: Why AI Cites Small Channels Over Big Ones
Your next customer isn’t scrolling Instagram. She’s typing a question into ChatGPT, and the answer it gives her includes a
Memorable Marketing Series
Part 3: Promotional Products as Story Anchors If you want promotional marketing to work, start with one question: What role