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Shopping Local Strengthens Our Community

One of the main advantages of shopping local is the direct impact to the community’s economy. When consumers choose to spend their money at local businesses, a higher percentage of that money stays within the community. Local businesses tend to circulate their earnings within the region, paying local employees, utilizing nearby suppliers, and contributing to the overall economic vitality. This creates a self-sustaining cycle where money spent within the community continues to benefit the community.

There are many reasons why you should shop local this holiday season and beyond:

Local Jobs. Across the nation, small and locally owned businesses are the backbone of employment; they provide jobs that are essential for the well-being of a community. By choosing to shop local, we can actively contribute to the preservation and creation of job opportunities, adding to the economic stability of our valley.

Community Connection. Local businesses tend to be deeply rooted in the communities they serve. Supporting these businesses can inspire a sense of connection and belonging within a community. Building relationships with local business owners will foster a more personalized shopping experience since customers are not just faceless transactions, but valued members of the community: our neighbors and friends. Local businesses are also more likely to engage in community events, sponsor local causes, and contribute to the overall well-being of the residents.

Something Different. Our valley is home to a diverse array of local businesses, each offering unique and often handcrafted products and services. From boutique shops to specialty eateries and experiences, these businesses contribute to the area’s vibrant and dynamic retail landscape. Shopping local allows residents to discover and appreciate the distinctive offerings that make our region shine.

Your Neighbors. It should also be noted that we have some locally owned businesses hidden in plain sight! For example, did you know that some of our larger brand-names in this valley (e.g. Dunkin’ Donuts, Ace Hardware, Denny’s) are all locally owned? There are many examples like this all over our valley.

Environment Minded. Shopping local also aligns with being environmentally conscious. By choosing products and services from businesses within our own valley, consumers reduce the environmental impact associated with long-distance shipping. This commitment to sustainability contributes to the overall health and well-being of our local environment.

Future Landscape. As consumers, we hold the power to shape the future commercial landscape of our communities by choosing to support local businesses (vote with your dollar!). Embracing the value of local commerce is not just an economic investment; it’s an investment in the strength, resilience, and vibrancy of our communities.

In conclusion, shopping local is a powerful way for residents to invest in the sustainability of our community. By choosing local businesses, we all become active participants in the ongoing development and success of our valley, ensuring that it continues to be a thriving and unique place to live and explore.

Written by Kimberly Davidson

Kimberly Davidson is the Economic Development Director & Public Information Officer for the City of Wildomar where she is responsible for bringing business into Wildomar, helping business thrive in Wildomar and information distribution to the public. Prior to Wildomar, Kimberly also held the same responsibilities for both the Cities of Corona and Murrieta.

Among many notable awards for promoting business in the Temecula Valley, Kimberly is most proud of receiving the “Woman of the Year” Award from then-Assemblywoman Melissa Melendez in 2016 and being named “Citizen of the Year” in 2014 by the Murrieta Chamber of Commerce.

Murrieta has been Kimberly’s home for the past 20 years and she lives in Downtown Murrieta with her two young daughters and their rescued dogs and cats.

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