Take steps to maximize your profits through the holidays and the coming months, whether this is your busiest or slowest season.
It’s Better to Give, and Fun to Receive – Who doesn’t appreciate a thoughtful gift over the holidays? Gifts to valued customers say “thank you,” strengthen business relationships, and keep you in your customers’ thoughts. Customize your gift if possible. If you’re not sure what your customer likes, useful items such as calendars or pens, or small candies will also be appreciated. Some customers may be unable to accept a personal gift, but perhaps you can provide a gift that the whole office will enjoy.
Thoughts do Count – If you can’t afford gifts, take time to send a card. Be sure the card is of good quality, and send cards with more inclusive phrasing such as “Happy Holidays” or “Best Wishes for the New Year,” unless you’re sure of religious affiliation. A handwritten note of thanks and a hand-addressed envelope add an extra personal touch.
Cut. Action! If this is your busiest season, you have stepped back, assessed your needs, and developed a plan to make the most of it, right? Over the summer, retailers strategize, review products, and place orders for items they hope to sell between November and December. Be sure you have the right mix of product and price points, necessary equipment, and proper staffing in place.
Glad Tidings of Comfort and Joy for Customers – If you’re prepared for business and nobody knows, will you actually make money? Spread the good word through advertisement in local papers, radio, television, and mailings. Market your product, your price, and the value of your services; let people know you are there to fulfill their needs and keep their holidays merry!
Loss Leaders and Incentives – Generate as much traffic and excitement as possible to sell more this season. A low-cost, hot item can be the ticket to pull in more customers and provide you with a chance to “sell up.” Incentives can be a great way to build more business during slow times as well!
Give Something Back – Giving something back to the community is the right thing to do, especially during the holiday season when people are more acutely aware of what they lack, be it a warm house or toys for their children.
Whatever you do, do it well! You may not have the time or assistance to tackle many marketing initiatives, but you should be able to focus your efforts on one or two that will make the holidays merrier, and a little greener!