‘Relationship Banking’ is defined as a customer-focused banking strategy that aims to build long-term relationships with clients by providing personalized products and services. The goal is to create a more comprehensive and cohesive banking experience than transactional banking by focusing on each client’s individual needs and goals. Excel Bank’s business model is based on serving our clients goals and needs with solid, well-placed developed relationship banking. Here are five benefits of relationship banking for your personal and business banking needs:
1 – Personalized customer service
Every time you’re in contact with your banker, they become more familiar with you and your needs. Instead of taking a siloed, one-size-fits-all approach, your Excel Bank banker engages with you and use the information you’ve shared to help you take a strategic, integrated approach to your finances and needs.
2 – Reliability
Relationship banking provides end-to-end support throughout each and every process. Whether you need to open a personal checking account, apply for a business loan, or protect your accounts from fraud, your bankers are always there to help you and guide you, every step of the way.
3 – Agility
Relationship banking prioritizes personal service, attention to detail, and prompt action for customers. When you need something done quickly, a relationship banker can jump through hoops to meet your deadline or address your problem. A close relationship with customers makes it possible to respond to any issues quickly and easily. At Excel Bank, we use our size to our advantage…providing agile response to all our clients’ needs, in a timely and efficient manner.
4 – Convenient Access
Imagine the ease of picking up your phone and calling an expert directly for help instead of going through an automated phone system—that’s one of the key benefits of relationship banking. Relationship bankers work closely with you to support you and simplify your banking experience, so you can focus on what you do best – the growth of your business. When you need something, your trusted banker is just a phone call, text, or quick email away.
5 – Trust
Over time, your team of expert bankers can become trusted advisors who work hard to give you straight answers and the best banking experience possible. They also have a great network of resources to help in other areas.
Melissa Castillo
Vice President, Client Services Manager
Direct: (951) 904-4561 | Main: (951) 904-4560
mcastillo@excel.bank
Member FDIC
All loans are subject to credit approval and customary due diligence by Excel Bank.