One of the fastest growing segments of today’s jobs market is the small business start-up, according to data from the US Chamber of Commerce. From the vast numbers of unemployed pursuing their dreams to high tech spin-offs, the American entrepreneurial spirit has never been more in evidence.
But today’s economy has also forced these small business owners to be smarter with their money. Most have been forced to do more with less and have sacrificed the comforts of a private office and heavy overhead to make ends meet. Because of these adjustments, coworking has grown to be a popular option for self employed professionals and small businesses looking to pay for exactly what they need – no more and no less.
Dione Moser, Founder and CEO of Murrieta-based Coworking Connection saw an opportunity to pursue her passion to help other small businesses grow and succeed. “It’s easy to see the benefits of coworking as it relates to budget issues,” says Moser, “but it’s also interesting to observe the true communal relationships that are formed by those actually coworking in the same space. Like minded individuals come together here from entirely different business disciplines yet they collaborate, encourage one another and truly help each other reach their goals and dreams.” Part of Moser’s dream is to grow the Coworking Connection concept from its local roots to a nationwide resource for businesses.
Reasons vary for why small business owners are gravitating towards this type of working environment. It isn’t just the flexibility and reduced expense, but it is also the creative synergy that is created as a result of the environment. Open floor plans are typical of coworking spaces, and the purpose is for this very reason. By getting out of the home office and into a space that is conducive to collaboration and brainstorming, professionals often find themselves more productive and performing at a higher level. Regularly scheduled presentation from media consultants, city and chamber groups and small business advocates are also a benefit to a small business that might otherwise not have access to this kind of training.
Coworking is unlike leasing a space in an executive office suit because it offers far more flexibility. In a coworking space, you pay for the exact amount of desk time you require. Need just a few hours a week? There is a plan for that. Looking for an open desk space to work at three times a week? There’s a plan for that, too. Just need an occasional meeting room or private conference room? Go that covered too. No need to worry about furniture, internet and phone service, reception and all of those other expensive details. In a coworking space, everything is ready for you to do three things: show up, plug in and work efficiently.
“As a self-employed individual, I’m always trying to find a local coffee house or someplace comfortable to go over all of the documents with my clients,” says Temecula based mortgage broker Adam Ruiz, “but now that I’ve joined Coworking Connection, I set appointments for my clients to meet me in a professional conference room. I only pay for the amount of time I use the room, and I can’t tell you how much of a benefit this has been to my business.”
If you are interested in learning more about coworking in the Temecula Valley, visit www.coworkingconnection.com