by Judy Zulfiqar
What if you could market specifically to those customers that are most likely to buy your product or service and send them only the message they need when they want it and guide them through the buying cycle or customer engagement cycle automatically? Well….good news! You Can!
The technology available today is taking behavioral marketing to a new level. No longer are we just sending out emails in mass quantities and hoping that something will be noticed. We are not wishing a customer might sift through thousands of emails every day and maybe find the marketing message that we are trying to send them. Gone are the days where we as marketers are satisfied with knowing that our emails are opened, social networking messaging is responded to, or website is accessed and may be someone clicked on a link. We want to know more than click through rates we need to understand the behavior of our customers and track not just page views and click throughs but conversion rates and customer engagement in real time!
Drive More Leads – Tools are now available that can identify and track anonymous web visitors. You can also use dynamic forms to engage customers and capture leads for automated drip marketing campaigns.
Convert More Leads to Sales – Lead scoring helps you sort out your leads to determine those clients that are most interested in your product or services based on their interaction with your brand. Business intelligence gives you comprehensive tracking of the life of your lead so that you can better service your clients and provide what they are looking for when they are looking for it. Email automation and engagement alerts help you nurture your leads and respond more quickly to their needs. (When you respond within an hour of a customer request you are 700X more likely to close the sale!)
Track Everything – Knowledge is power and you have the most powerful statistics and data available at your fingertips. Data can be emailed to you daily so that your customer engagement and interaction with your brand is on the top of your priority list. Email and text alerts can be set to immediately notify you if a customer has engaged with your brand and automated messages can be triggered based on customer interaction. If you want to learn more about Automated Marketing go to www.rkrmarketing.com/automatedmarketing .