In this fast paced digital world, it’s easy to overlook the impact of printed pieces, and the business card can pack the mightiest punch! Business cards are cost effective, perfectly portable, and with a little creativity, an effective reminder for the people you do business with. What type of card are you going to leave behind?
Business cards can be produced to fit within any budget. There are simple cards that that can be had for $20 on up. Keep in mind that quality comes into play when picking out the type of card that represents your company and reminds your clients of you. The best suggestion is to have it professionally designed, and print them on the best stock that fits within your budget. You can always work up to your “dream” card.
Business cards can be considered one of the most important marketing tools because they are the perfect size to carry and hand out. It is something tangible that can be passed along and easily stored for fast reference. When designed well, your business card can be as effective as a billboard, for a fraction of the size (and price)!
It is important for your card to be effective and memorable. A great design is necessary; using different textures or effects are nice; putting them together when creating your business card-priceless. Some of your clients will receive hundreds of cards, and you want yours to be remembered. Your creativity will pay off. For example, through a series of scores and folds, one computer sales person’s card was made into a computer monitor. Another example is a winery printed their cards on thin sheets of cork. Your only limit is your imagination.
There are many ways to make your business card memorable and effective. Set your budget, remembering that quality and creativity count. Then partner with a local printer, and they can help you to create your card using the latest techniques and innovations.
Tracey Papke is the owner of Potamus Press, a commercial print shop that specializes in offset and digital printing. For more information please visit www.potamuspress.com or call (951)693-2136
