by Ian Shannon
Having an internship at RKR Marketing and Advertising is incredible. I’m a third year student of Advertising at Northumbria University, which is situated in Newcastle, England. On my first day at RKR Marketing and Advertising, I was invited into a client meeting.
Allowing me to learn how to deal and communicate with clients, and how to advise them on how they need to market their product/service/brand in order to succeed. Having experienced this, I can say that as marketers, it is quintessential to strategically think about evolving brands.
The internship is a great way to gain a small amount of experience in the industry, which in turn helps to develop one’s confidence. Simply talking to people in the industry can provide priceless information – certainly everyone at RKR has helped me to find which part of the advertising industry I want to go into.
My internship has been a very ‘hands on’ experience. For instance, my second day at RKR Marketing saw me going to the ‘Tunnel for Towers’ 9/11 event. Because the topic of 9/11 is so important to almost everyone, the communication between the sponsors of the event and the audience was a complete success. One point to take away from this event is this: the companies that were involved in the sponsorship of this event enhanced their brand image by being there, as people would remember what they have done for this good cause. Typically, using emotion to either sell a product/service or to maintain a brand image is an excellent way of accomplishing your goal.
My Internship has been a fantastic experience! It has been, and is continuing to be an invaluable experience which will allow me to fully utilize what I am learning at the University in terms of allowing me to apply the theory of what I’m learning at University to the real world of the Advertising Agency. On-site experience, coupled with the academic knowledge has helped me to understand the relationship between the theoretical and practical sides of the advertising industry. In short, it has helped my 2D classroom knowledge develop into a 3D understanding of what advertising agencies actually do.