Marketing

  • Stepping Out in Style: Creative Promotional Branding to Set You Apart

    In today’s crowded marketplace, standing out is more important than ever. The key to doing so?Unique and creative promotional branding that catches attention and truly connects with youraudience. It’s about more than just slapping a logo on a pen or t-shirt—it’s about crafting anexperience that reflects who you are as a brand and leaves a […]

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  • How Important is Marketing to your Business?

    Marketing is a cornerstone for any small business aiming to thrive in today’s competitive landscape. It is the bridge between a company and its target audience, enabling businesses to communicate their value proposition effectively and drive customer engagement. There are several key reasons why marketing is crucial for small businesses: Visibility and Brand Awareness: Marketing […]

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  • How Free Public Relations Helps Your Business Get Clients

    Many small businesses are tired of seeing little to no return on investment (ROI) using social media. They don’t know how else to attract customers and get their name out there. If you’re in the same boat here’s an idea you might not have considered: doing your own public relations. Why Do Small Businesses Need […]

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  • Becoming Known as an Expert

    When you have a business providing a service or product, growth will be stimulated as you become known as an expert in your field. How does one go about creating a positive brand and gain a reputation as a subject matter expert? There are a number of different ways to accomplish this task. It takes […]

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  • What a Long, Strange Trip It’s Been

    What a year that’s finally in our rear view mirror, eh? A year of ups and downs, possibly more of one than the other depending on your perspective. A year of political shenanigans and chicanery that’s just winding down for one administration and just winding up for another. New faces in DC and Sacramento, and […]

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  • Writing an Effective Email

    Start with the subject line as it can make a difference when the email is read and acted upon.  It should address what is to be resolved making sure it doesn’t read as spam by using phrases like “read this” or “see attached”.  If the spam filter doesn’t interpret it wrong, the reader might. Don’t […]

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  • Networking for the Introvert

    Introverts are known to be deliberately silent, reflective, calm, and thoughtful while enjoying developing close relationships. They also tend to work on doing the right thing. If you consider yourself an introvert put aside the notion that you’re not a networking “type” person but rather one who can be a respected part of one’s network. […]

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  • Time Management That Leads to Accomplishments

    First off, the obvious is to write things down. Some experts say that the brain is meant for computing and not for storage. This may be true considering that trying to remember everything is next to impossible. However, using a tablet, smart phone or pencil and paper can make for a more dependable system. Create […]

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  • Why Is Everyone So Busy?

    Running a company faces many challenges but one standout these days is busyness. How many times have you heard “Sorry to take so long getting back to you, I’ve been so busy” or “it’s been so hectic lately”. No matter if its retail, manufacturing or service related, people are really busy. One reason for this […]

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  • Looking at Business from Different Views

    Take the example of a fictional business XYZ that runs up against the challenge of dropping revenues due to its competition embracing new forms of technology. The solution is proposed to upgrade and expand its own use of technology. First, the business view asks the question, why is there a need to the current situation […]

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  • Planning for the Future

    The “business plan” will provide an in-depth look at the company and focus on how it will make money. Typically used during the startup of a business to attract financing and investors, it can also be useful as a roadmap during the business launch. It’s a good idea to return to the plan regularly to […]

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  • Preparing Your Business for the Holiday Season

    Once again, looking back at previous years can be helpful. Will seasonal help be required? If so, how will you go about recruiting the skilled labor needed. Thirdly, is your IT ready for the holiday season? During this busy season, system downtime can provide stress as well as loss of business. Make sure latest firmware […]

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  • Printing and the Environment

    The printing industry has worked very hard to remain environmentally conscience while producing top quality “green” products.  Many programs have been put into place to support this effort. Much of the paper we use today comes from sustainable forests or tree farms.  Trees are grown, harvested and replanted; similar to other crops, like wheat or […]

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  • Reaching the Millennials by the Numbers

    Marketing to Millennials is a subject of discussion in circles today. Also known as the “Y Generation”these potential customers were born in the time period between the late 1980’s to early 2000’s and currently make up approximately 25% of the population. They also account for about 21% of consumer discretional spending Figuring out how to increase this market share calls for leveraging demographic information.

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  • Print Delivers Your Message

    Printing is highly effective in getting your message through.  In the digital world, emails can be blocked by spam filters or simply deleted without ever even being read.  According to the USPS Household Diary Study of 2009, 79% of households read or scan the mail they receive.  Printing literally puts your message right at their […]

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  • Empowered with Color

    With careful use, color can help your company logo and marketing pieces to create psychological responses or attitudes, set a particular mood, and target specific markets.  Well executed pieces can help increase your bottom line, by simply choosing the right color combinations. Here are some examples of colors and their meaning in Western culture, as […]

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  • Why Print?

    Print is far more than ink on paper.  It alights the senses, adds value and reinforces your corporate identity.  Great design and quality printing work together to engrain your marketing in your client’s memories.    Engage your clients by appealing to their senses and create a “marketing experience”.  A powerful design and bright colors will […]

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  • Build a Brand to Tell Your Story

    Brand Strategy and Message:   To start your brand is not just your logo, or name – it is the feeling it evokes that separates you from the competition. As you develop your brand (who you are) you need to include a brand strategy that will be your long term outline on developing and maintaining […]

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  • Adding to the Season’s Good Tidings

    “When we give cheerfully and accept gratefully, everyone is blessed.” -Maya Angelou The Holiday Season is upon us and another year is coming to an end.  Now is a great time to show appreciation for the community that supports your business all year long.  Saying thank you to your clients, business partners and community is […]

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  • Writing for Business

    Looking for a new marketing strategy for your business? Start writing. Well placed articles, blogs and even books can give your business unique and inexpensive exposure.

    By becoming more and more read, the audience will view you as an established subject matter expert. By earning their trust new customers and increased sales can be drawn to your business.

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  • Post-Summer Marketing Review

    After summer is a great time to update your marketing materials. Start with reviewing your current pieces.  What works, and more importantly, what doesn’t.  Here are some things to take into consideration: Clear and Concise:  The message in an effective marketing piece should be clear and concise.  By keeping it simple, it will be easier […]

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  • Cash in on the Power of Print!

    The printed word has power, and when combined with visually pleasing graphic design, its power increases tremendously.   There are many reasons that printed materials make effective marketing tools.  Print is stimulating, accessible, trusted and persuasive.  Connecting to the power of print produces results. Print stimulates the senses.  People enjoy holding a printed piece.  Using different […]

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