by Julie Lazcano
Portable electronics are rapidly replacing computer based internet browsing, and while a person is still able to access online content from their device, it does not always translate through the supporting operating system. Mobile web apps are the way for users to access the relevant information in a format that is uncorrupted and interactive, resulting in stronger engagement and a way to connect with potential clients from anywhere.
For any business, reaching customers is always a goal. Having the ability to do this through the device that most people rely upon creates a situation where better visibility is far stronger than the limitations of PC usage. Mobile web apps offer an outlet for businesses in any industry, by providing this ease of access to customers.
- Customers will often run a business search while they are already out and away from the computer.
- Internet searches are the leading way the customers research local brick and mortar businesses.
- Mobile web apps combine informative and interactive aspects for customer convenience.
- One touch features on mobile websites are geared towards user friendliness.
- Businesses are able to sync mobile to web for easier site monitoring.
- Creating a mobile site can improve search rankings for a business.
- The best mobile websites incorporate customer reviews through interactive features, which can further grow the customer base. Mapping features through the mobile web app can reach customers who may be unfamiliar with the area.
- Mobile sites can allow customers to contact the business through the device.
- Customers lean towards giving business to an establishment that offers well designed and easy to use mobile web apps.
As the use of smart phones and tablets becomes increasingly prevalent, it is necessary for any business to have a mobile web app in order to stay competitive. Project iWeb can help in the design of mobile websites, to result in a customizable app that suits both the business and the customers being reached.
Julie Lazcano is the Founder and CEO of Project iWeb. She may be reached at (714) 552-7471 or (877) 469-2649, ext. 705. julie@projectiWeb.com